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1 brand competitor
марк. конкурирующая марка, марка конкурента (торговая марка, конкурирующая с данной торговой маркой; напр., торговые марки "Пепси" и "Кока-Кола" являются марками-конкурентами по отношению друг к другу)Syn: -
2 brand competitor
Реклама: марка-конкурент -
3 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
4 brand
n марк., вир. марка; ґатунок; торгова марка; марочний товар; товарна марка; товарний знак; фірмовий знак; фабричне клеймо; клеймо; a марочнийпродукт, послуга або асортимент продуктів (product line) з конкретною назвою, символом або дизайном (design), що чітко відрізняє його від подібних продуктів чи послуг інших фірм; ♦ марка є засобом, який допомагає споживачеві (consumer) виділити специфічні продукти чи послуги серед аналогічних, запропонованих конкурентами; серед найпопулярніших марок: Тайд (Tide) — марка прального порошку; Пепсі (Pepsi) — марка безалкогольного напою; Нескафе (Nescafe) — марка кави═════════■═════════advertised brand рекламована марка; competing brand марка-конкурент • марка конкурента • конкурентний марочний товар; controlled brand марка контрольованого розповсюдження; corporate brand загальнофірмова марка; dealer's brand марка торговельного посередника • марка дилера; distributor's brand марка оптового торговця; domestic brand внутрішня марка; elite brand добірна марка • елітна марка; established brand визнана марка; familiar brand знайома марка; family brand родинна марка • сімейна марка; flagship brand провідна марка • основний марочний товар; generic brand родова марка; gift brand подарункова марка • подарунковий марочний товар; global brand марка глобального розповсюдження; house brand марка торговельного дому; household brand домашня марка; individual brand індивідуальна марка • товар з індивідуальною марочною назвою; known brand відома марка • знана марка; local brand місцева марка • марочний товар місцевого розповсюдження; major brand основний марочний товар • популярний марочний товар; manufacturer's brand марка виробника; mature brand зріла марка • зрілий марочний товар; name brand іменна марка • товар з марочним іменем; national brand загальнонаціональна марка • марка загальнонаціонального розповсюдження; new brand нова марка; ordinary brand рядова марка • звичайна марка; own-label brand власна марка; private brand приватна марка • приватна марка посередника • марка торговельного посередника; product brand товарна марка • марка штучного товару; range brand асортиментна марка • марка товарного асортименту; regular brand звичайна марка • марка регулярного користування; reseller brand приватна марка • марка перепродавав • марка торговельного посередника; runaway brand марка значно краща; specific brand особлива марка; store brand магазинна марка • крамнична марка; top brand провідна марка; top-selling brands марки з найбільшим попитом • марки з найбільшим збутом; trendy brand модна марка • марка, яка задає тон; unadvertised brand нерекламо-вана марка; wholesaler's brand марка гуртовика; wildcat brand нерекламована марка═════════□═════════brand advertising рекламування марочного товару; brand advertising expenditure витрати на рекламування марочного товару; brand attitude ставлення до товарної марки; brand awareness обізнаність з товарною маркою; brand category ґатунок виробу; brand choice вибір марки; brand competitor конкурент марочного товару; brand consciousness обізнаність з товарною маркою; brand differentiation марочне розрізнення; brand equity цінність марочного товару; brand extension розширення меж марки; brand familiarity обізнаність з товарною маркою; brand identification розпізнання товарної марки; brand image обізнаність з товарною маркою • репутація товарної марки • престиж товарної марки • репутація марки товару; brand label марочна наліпка; brand leader найпопулярніший ґатунок; brand loyalty прихильність до марки; brand manager керівник товарної марки; brand mark символ марки; brand name назва товарної марки • фабрична марка • марка товару • товар відомої марки • фірмові товари; —name goods товари відомих марок • фірмові товари; brand personality індивідуальність марки; brand position позиція марки; brand preference переважна прихильність до товару з певною маркою; brand proliferation марочне поширення; brand recognition пізнавання марки; brand rejection відхилення марки; brand strategy марочна стратегія; brand switcher споживач, який змінює марки товарів; brand switching зміна марки товару споживачем • зміна марки; brand transference перенесення назви товару; brand value вартість марки; of the best brand найкращої марки • найвищої марки; to buy a (particular) brand купувати/купити продукт специфічної марки; to develop a (particular) brand розвивати/розвинути специфічну марку; to launch a (particular) brand випускати/випустити продукт специфічної марки; to sell a (particular) brand продавати/продати продукт специфічної марки; to test a (particular) brand випробовувати/випробувати продукт специфічної маркиbrand ‡ B. four principles of marketing (386)пор. trademark▹▹ copyright▹▹ patent -
5 brand competition
марк. конкуренция марок (имеет место в случае, когда компания рассматривает в качестве своих конкурентов фирмы, предлагающие сходный продукт и услуги тем же целевым покупателям по сходным ценам)Syn:See: -
6 brand positioning
Mktgthe development of a brand’s position in the market by heightening customer perception of the brand’s superiority over other brands of a similar nature. Brand positioning relies on the identification of a real strength or value that has a clear advantage over the nearest competitor and is easily communicated to the consumer. -
7 competing brand
марк. = brand competitor -
8 Konkurrenzbetrieb
Konkurrenzbetrieb m COMP, KOMM competing firm, rival firm* * *m <Comp, Komm> competing firm, rival firm* * *Konkurrenzbetrieb
rival plant (manufacturer, business concern), competitor, competitive enterprise, competing producer (outfit);
• Konkurrenzbetrieb eröffnen to set up a business in competition;
• Konkurrenzdrohung competitive threat;
• Konkurrenzdruck pressure (stress) of competition, competitive pressure;
• Konkurrenzerzeugnisse competing (competitive) products, competitive articles (line, brand), competitor’s (competitive) goods, rival products (commodities);
• Konkurrenzerzeugnisse madig machen to start a whispering campaign against s. one’s products;
• Konkurrenzfabrikat rival product, competitive material. -
9 марка-конкурент
Advertising: brand competitor -
10 Konkurrenzerzeugnisse
Konkurrenzerzeugnisse
competing (competitive) products, competitive articles (line, brand), competitor’s (competitive) goods, rival products (commodities) -
11 Konkurrenz
Konkurrenz f GEN competition • Konkurrenz machen V&M, WIWI compete, rival • mit der Konkurrenz Schritt halten GEN keep up with one’s competitors, keep pace with one’s competitors* * *f < Geschäft> competition ■ mit der Konkurrenz Schritt halten < Geschäft> keep up with one's competitors, keep pace with one's competitors* * *Konkurrenz
competition, [trade] rivalry, emulation, (Konkurrenten) competitors, rivals in business, competing producers;
• außer Konkurrenz out of competition, not competing, unrival(l)ed;
• von der Konkurrenz ausgestochen supplanted by a rival firm;
• die Konkurrenz the other shop;
• ausländische Konkurrenz foreign competition;
• geschäftliche Konkurrenz industry (industrial) competition;
• halsabschneiderische Konkurrenz cutthroat competition;
• inländische Konkurrenz domestic competition;
• lebhafte Konkurrenz active competition;
• meine Konkurrenz my competitors in trade;
• mögliche Konkurrenz potential competition;
• monopolistische Konkurrenz monopolistic competition;
• mörderische Konkurrenz cutthroat competition;
• offene Konkurrenz active competition;
• preisdrückende (preisunterbietende) Konkurrenz cut-price competitor (competition);
• ruinöse Konkurrenz destructive (ruinous) competition;
• scharfe Konkurrenz keen (severe) competition;
• schwache Konkurrenz weak competition;
• starke Konkurrenz strong competition;
• unlautere Konkurrenz fraudulent (mean) competition, unfair competition in trade;
• wirksame Konkurrenz workable competition (US);
• Konkurrenz zwischen unterschiedlichen Industriezweigen interindustry competition;
• Konkurrenz der Markenartikel brand competition;
• Konkurrenz mittels niedriger Preise low-price competition;
• zur Konkurrenz abwandern to switch to a rival firm;
• gegen eine Konkurrenz ankämpfen (aufkommen) to contend with competition;
• Konkurrenz anschwärzen to disparage a competitor;
• Konkurrenzausschalten to eliminate competition;
• der Konkurrenz die Spitze bieten to defy competition;
• der Konkurrenz die Stirn bieten to meet competition;
• sich gegen die Konkurrenz im Markt durchsetzen to hold one’s own in competitive markets;
• ausländische Konkurrenz eindämmen to curb foreign competition;
• Konkurrenz fürchten to be afraid of competition;
• der Konkurrenz das Nachsehen geben to leave the competitors behind;
• der Konkurrenz Einhalt gebieten to check competition;
• zur Konkurrenz gehen to go over to the other side;
• mit der Konkurrenz gleichziehen to catch up with the competitors;
• es mit der Konkurrenz zu tun haben to meet with competition;
• es mit der Konkurrenz aufnehmen können to be able to cope witch (match) competition;
• keine Konkurrenz aufkommen lassen to defy competition;
• sich [gegenseitig] Konkurrenz machen to set up a competition, to compete with each other;
• Konkurrenz verächtlich machen to disparage competitors;
• Konkurrenz schlagen to make up on a competitor;
• Konkurrenz [mühelos] schlagen to beat the competition [handely];
• einheimische Erzeugnisse durch Zollschranken vor ausländischer Konkurrenz schützen to protect domestic products from foreign competition by trade barriers;
• ohne Konkurrenz sein not to be equalled;
• scharfer Konkurrenz ausgesetzt sein to be exposed to severe competition, to be up against stiff competition;
• der Konkurrenz immer um eine Nasenlänge voraus sein to be one jump ahead of one’s competitors;
• mit jem. in Konkurrenz stehen to be in competition with s. o.;
• mit jem. in Konkurrenz treten to enter into rivalry (competition) with s. o.;
• seine Konkurrenz überflügeln to get the jump on one’s competitors;
• gesamte Konkurrenz überflügeln (übertreffen) to lead all competitors;
• Konkurrenz unterbieten to undersell (undercut) competitors;
• Konkurrenz aus dem Markt verdrängen to put competitors out of business;
• jem. gebührende Konkurrenz verschaffen to give s. o. a good run for his money;
• Konkurrenz verschärfen to intensify competition;
• der Konkurrenz zuvorkommen to forestall a competitor;
• die Konkurrenz war groß [gewesen] competition was tough;
• Konkurrenzangebot competitive bid (quotation), competing offer, rival supply (bid);
• Konkurrenzangriff competitive assault;
• Konkurrenzanschwärzung trade disparagement, slander of title;
• Konkurrenzartikel competitive product;
• Konkurrenzauslese [competitive] selection;
• Konkurrenzausschaltung elimination of competitors;
• Konkurrenzausschluss competition clause;
• Konkurrenzausschreibung invitation to tender (of tenders);
• Konkurrenzausschreibung veranstalten to put up for competition;
• Konkurrenzbanken banking rivals, rival banks;
• Konkurrenzbedingungen competitive conditions;
• Konkurrenzbekämpfung interference with competitors;
• Konkurrenzbeschränkungen restraint of trade.
totmachen, Konkurrenz
to eliminate a competitor. -
12 rival
1. noun2) (equal)have no rival/rivals — seines-/ihresgleichen suchen
2. transitive verb, 3. adjectivewithout rival[s] — konkurrenzlos
rivalisierend [Gruppen]; konkurrierend [Forderungen]; Konkurrenz[unternehmen usw.]* * *1. noun(a person etc who tries to compete with another; a person who wants the same thing as someone else: For students of English, this dictionary is without a rival; The two brothers are rivals for the girl next door - they both want to marry her; ( also adjective) rival companies; rival teams.) der Rivalel, die Rivalin; rivalisierend2. verb(to (try to) be as good as someone or something else: He rivals his brother as a chess-player; Nothing rivals football for excitement and entertainment.) konkurrieren- academic.ru/62557/rivalry">rivalry* * *ri·val[ˈraɪvəl]arch \rival Erzrivale, -rivalin m, fbitter \rivals scharfe Rivalen\rival brand Konkurrenzmarke f\rival camp/team gegnerisches Lager/gegnerische Mannschaft\rival factions rivalisierende GruppenIII. vt▪ to \rival sb/sth mit jdm/etw konkurrieren, es mit jdm/etw aufnehmen▪ to be \rivalled by sth/sb von etw/jdm übertroffen werden* * *['raIvəl]1. n1) (= competitor) Rivale m, Rivalin f (for um, to für); (in love also) Nebenbuhler(in) m(f) (old); (COMM) Konkurrent(in) m(f)2)(= equal)
this collection of paintings has few rivals in the world — diese Gemäldesammlung hat in der Welt kaum ihresgleichen2. adjgroups, fans, leaders rivalisierend; claims, plans, attraction konkurrierendrival candidate — Gegenkandidat(in) m(f)
rival supporters (Sport) — Anhänger(innen) pl der gegnerischen Mannschaft
3. vt(in love, for affections) rivalisieren mit; (COMM) konkurrieren mithe can't rival her in intelligence — er kann sich mit ihr in Bezug auf Intelligenz nicht messen
his achievements rival even yours —
I can't rival that — da kann ich nicht mithalten
to rival sth in significance — einer Sache (dat) die Bedeutung streitig machen
* * *rival [ˈraıvl]A s Rivale m, Rivalin f, Konkurrent(in):rival (in love) Nebenbuhler(in);be rivals for rivalisieren um;be a rival of fig → C 2;without a rival ohnegleichen, unerreichtB adj rivalisierend, konkurrierend, wetteifernd, Konkurrenz….:rival candidate Gegenkandidat(in);rival supporters SPORT Anhänger der gegnerischen Mannschaft;rival team SPORT gegnerische MannschaftC v/t prät und pperf -valed, besonders Br -valled* * *1. noun2) (equal)have no rival/rivals — seines-/ihresgleichen suchen
2. transitive verb,without rival[s] — konkurrenzlos
(Brit.) - ll- gleichkommen (+ Dat.); nicht nachstehen (+ Dat.)3. adjectiverivalisierend [Gruppen]; konkurrierend [Forderungen]; Konkurrenz[unternehmen usw.]* * *n.Konkurrent m.Kontrahend m.Nebenbuhler m.Rivale -n f. -
13 generic
n марк. товар, послуга без марочної назви; a загальнийзагальне позначення товарного класу чи категорії послуг; ♦ прикладом товару без марочної заяви може бути «зубна паста», а приклади марочних назв (brand) цього товару: «Колгейт» (Colgate), «Крест» (Crest); до послуг без марочної назви належать «кур'єрські послуги», а їх марочні назви: «П'юролейтор» (Purolator), «Фліс Флаєрс» (Fleets Flyers) і т. д.═════════□═════════generic advertising рекламування товарів без марочної назви; generic appeal привабливість товарів без марочної назви; generic brand марка з родовою назвою; generic competitive strategies загальна конкурентна стратегія; generic competitor конкурент на ринку товарів без марочної назви; generic demand попит на товари без марочної назви; generic goods товар без марочної назви • немарочні товари; generic strategies стратегія випуску товарів без марочної назви -
14 global
прил.1) общ. мировой, всемирный, глобальный ( распространяющийся на весь земной шар)Syn:world 2. 1), world-wideSee:global advertising, Global Affairs, global agreement, global bond, global brand, global capitalist, global company, global commodity chain, global competition, global competitor, global corporation, Global Corruption Barometer, Global Corruption Report, Global Depositary Receipt, Global Development Finance, global digital divide, global diversification, global economics, global economy, global financial system, global fund, Global Industry Classification Standard, global market, global market portfolio, global marketing, global mutual fund, global organization, global product, global product division, global quota, global retailer, global share offering, global society, Global System of Trade Preferences, Global System of Trade Preferences among Developing Countries, Global Trade Analysis Project, global value chain, global village, globalism, globalist, globalistics, globalization2) общ. общий, всеобщий; всеобъемлющий, глобальный, рассматриваемый в целом ( распространяющийся на всю систему)global changes — перемены, носящие глобальный характер
to take a global view of smth. — смотреть на [рассматривать\] что-л. со всех точек зрения
See: -
15 international
прил.1) общ. международный; интернациональный (связанный с двумя или более странами, относящийся к нескольким странам, происходящий при участии нескольких стран или их представителей)international peace — международный мир, мир во всем мире
Syn:See:International Accounting Standards, international adjudication, international administration, international administrative law, international affairs, international agency, international agreement, international arbitrage, international arbitration, International Baccalaureate, International Bank Account Number, international bill of exchange, international bond, international borrowing and lending, international business, international business administration, international capital flows, international cartel, international commerce, international commercial arbitration, international commercial law, international commodity agreement, international commodity body, international company, International Comparison Program, international competition, international competitive bidding, international competitiveness, international competitor, International Conference on Financing for Development, international contract, international cooperation, international copyright, international corporation, international credit, International Data Base, international dealer, international debt, international deficit, international delinquency, international department, International Depositary Receipt, International Depository Receipt, international development bank, international diplomacy, international distortion, international diversification, international division, international division of factors, international division of labour, international divorce, international economics, international equity, international equity fund, international exchange ratio, international extradition, international factor movements, international factoring, international finance, international finance subsidiary, international financial institution, international financial system, international firm, international fund, international institution, international investment, international investment position, international investor, international jurist, international labour migration, international law, international leasing, international legal capacity, international liquidity, international load line, international macroeconomics, international management, international market, international marketer, international marketing, international marketing environment, international microeconomics, international migration, international monetary arrangement, international monetary cooperation, international monetary economics, international monetary order, international monetary reform, international monetary reserves, international monetary system, international multimodal transport, international mutual fund, international name, international order, international organization, international payments, international policy coordination, international politics, international private law, international promissory note, international public law, international relations, international reserve currency, international reserve system, international reserves, international sale, international sales contract, international securities, International Securities Identification Number, international standard, International Standard Audiovisual Number, International Standards of Accounting and Reporting, International Standards on Auditing, international surplus, international technology transfer, international tender, international terrorism, international trade, international trademark, international trading company, international transportation, international travel, International Atomic Energy List, International Banking Act, International Bovine Meat Agreement, International Coffee Agreement, International Commercial Terms, International Dairy Arrangement, International Emergency Economic Powers Act, International Financial Reporting Standards, International Gold Pool, International Grains Agreement, International Industrial List, International Maritime Dangerous Goods Code, International Market Insight, International Merchandise Trade Statistics, International Munitions List, International Olive Oil Agreement, International Rules for the Interpretation of Trade Terms, International Safety Management Code, International Standard Classification of Occupations, International Standard Industrial Classification of all Economic Activities, International Sugar Agreement, International Traffic in Arms Regulations, International Wheat Agreement, International Accounting Standards Board, International Accounting Standards Committee, International Accreditation Forum, International Actuarial Association, International Advertising Association, International Air Transport Association, International Anticounterfeiting Coalition, International Association for Feminist Economics, International Association for Financial Planning, International Association for Insurance Law, International Association for Research in Income and Wealth, International Association for the Protection of Industrial Property, International Association for the Protection of Intellectual Property, International Association for the Study of Insurance Economics, International Association of Administrative Professionals, International Association of Book-keepers, International Association of Classification Societies, International Association of Financial Executives Institutes, International Association of Insurance Supervisors, International Association of Mutual Insurance Companies, International Association of Political Science, International Atomic Energy Agency, International Auditing and Assurance Standards Board, International Auditing Practices Committee, International Bank for Reconstruction and Development, International Banking Facility, International Broadcasting Bureau, International Bureau for the Protection of Intellectual Property, International Centre for Settlement of Investment Disputes, International Chamber of Commerce, International Civil Aviation Organization, International Cocoa Organization, International Coffee Organization, International Confederation of Free Trade Unions, International Congress of Accountants, International Congress of Actuaries, International Convention for Safe Containers, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, 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for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Conference on Financing for Development, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations2) общ. международный (распространенный, действующий за пределами национальных границ)See:
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international settlements межгосударственные расчеты, осуществляемые центральными банками. -
16 loyal
1. прил.1) общ. верный, преданный; надежный;See:2) общ. лояльный (преданный государству, правительству, монарху)3) общ. лояльный (о чем-л., что характеризуется верностью или преданностью, напр., обязательствам, клятвам и т. п.)See:2. сущ.1) общ. верный; приверженец; последователь, сторонник (тот, кто привержен кому-л. или чему-л.; сторонник, последователь кого-л. или чего-л., напр., приверженец классицизма)Your loyals are betraying you. — Прежде верные тебе люди предают тебя.
2) марк. = loyal consumerCompetitive loyals are consumers who buy a competitor’s products most or all of the time. — Лояльные потребители товаров конкурента — это те потребители, которые покупают товары конкурента всегда или почти всегда.
Loyals are less price sensitive in the choice decision. — Лояльные потребители менее чувствительны к цене при принятии решения о покупке.
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17 first mover advantage
Gen Mgtthe benefit produced by being the first to enter a market with a new product or service. First mover advantages include becoming a market leader (see market share) in a new area establishing a new leading brand; being able to charge a premium until competitor products appear; enhanced reputation, design, and copyright protection; and possibly setting an industry standard to which other competitors may have to aspire. Disadvantages include: cheaper, and possibly better, follower products; the possibility of having to reduce prices or continuously having to add value to stay ahead; first mover development costs; a possible shift in consumer tastes away from the product; obsolescence; and a follower product being accepted as the industry standard.
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